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Branding Guidelines

The SEA DREAM brand represents our commitment to advancing research excellence, mentorship, collaboration, and health equity across Southeast Asia. These guidelines provide approved logos, colors, typography, and visual assets to help partners, applicants, grantees, and media organisations accurately represent the SEA DREAM programme.

Logo

The SEA DREAM logo is the primary visual representation of our programme and should be used consistently across all communications, publications, presentations, and promotional materials. The approved logo versions provided below help ensure a clear, professional, and recognizable identity across all platforms and audiences.

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The hexagonal shapes in the SEA DREAM logo are inspired by molecular and structural forms in science, symbolising research, innovation, and the advancement of knowledge.

The four interconnected hexagons represent SEA DREAM’s four thematic priorities and programme objectives, reflecting the programme’s integrated approach to addressing complex health challenges across Southeast Asia.

The interlocking design illustrates collaboration and partnership, bringing together researchers, mentors, and institutions across the region to advance health research excellence.

Together, the geometric arrangement forms a subtle “S” shape, representing SEA DREAM and Southeast Asia.

Primary Logo Suite

The primary logo suite represents the official visual identity of the SEA DREAM Programme. These logo variations are designed for everyday use across digital, print, and promotional materials, ensuring a consistent and recognisable brand presence in all communications.

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Icon

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Vertical

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Horizontal

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Tagline

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Monochrome Logo

The coloured logos are the preferred versions of the SEA DREAM identity and should be used whenever possible to maintain a consistent and recognisable brand. They may only be reproduced using the official brand colours—Sea Green (#17926D), Carmine Red (#A22023), Charcoal Gray (#333333), and Cultured Gray (#F3F3F4)—and no other colours may be used without prior approval.

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Green version

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Red version

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Black version

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White version

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Partner Logo Lockup

The SEA DREAM Programme is implemented by the SEAMEO Secretariat in strategic partnership with Wellcome and the UK Foreign, Commonwealth and Development Office (FCDO). When displaying the partner logos together, they should appear in the following order: the SEA DREAM tagline logo, the SEAMEO Secretariat logo, the Wellcome logo, and the UK FCDO logo.

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Colored version

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Black version

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White version

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Fonts

SEA DREAM's typography is designed to be clear, professional, and accessible. Using the approved fonts and text hierarchy helps maintain a consistent look and feel across websites, reports, presentations, promotional materials, and other communications.

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Headline font

Antonio

Bold and condensed, creating a strong visual impact while conveying confidence, clarity, and a modern identity.

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Subheading font

Roboto

Modern and structured, providing a clear visual hierarchy while maintaining a balanced and professional appearance.

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Body font

Aptos

Rounded and highly legible, ensuring comfortable reading and clear communication across both digital and print materials.

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Colours

The SEA DREAM colour palette reflects our commitment to research excellence, collaboration, innovation, and sustainable impact across Southeast Asia. Consistent use of the approved colours strengthens brand recognition and creates a cohesive visual identity across digital, print, and promotional materials.

Primary Colours: Use the primary colours as the dominant brand colours across all SEA DREAM communications and visual materials.

Supporting Colours: Use the supporting colours to complement the primary palette and add flexibility to layouts, illustrations, and graphic elements.

Neutral Colours: Use the neutral colours for backgrounds, body text, dividers, and other supporting elements to improve readability and maintain visual balance.

Accent Colours: Use the accent colours sparingly to highlight calls to action, key messages, icons, data visualisations, or other elements that require emphasis.

Sea Green
Primary

Hex: #17926D
RGB: 164, 213, 192
C: 83%
M: 20%
Y: 71%
K: 4%

Carmine Red
Primary

Hex: #A22023
RGB: 163, 33, 36
C: 24%
M: 99%
Y: 98%
K: 19%

Soft Mint
Supporting

Hex: #A3D4C0
RGB: 164, 213, 192
C: 36%
M: 0.5%
Y: 29%
K: 0%

Dust Storm
Supporting

Hex: #DBC0C3
C: 0%
M: 12%
Y: 11%
K: 14%

Charcoal Gray
Neutral

Hex: #333333
RGB: 52, 51, 51
C: 69 %
M: 63%
Y: 62%
K: 58%

Cultured Gray 
Neutral

Hex: F3F3F4
RGB: 243, 244, 244
C: 0%
M: 0%
Y: 0%
K: 4%

Test

French Gray
Neutral

Hex: #B5BCC8
RGB: 181, 188, 200
C: 29%
M: 20%
Y: 14%
K: 0%

Indigo Dye
Accent

Hex: #264F71
RGB: 38, 78, 113
C: 91%
M: 68%
Y: 34%
K: 56%

Royal Purple
Accent

Hex: #5B3F87
RGB: 92, 64, 135
C: 78%
M: 89%
Y: 14%
K: 2%

Burnt Sienna
Accent

Hex: #C86A3F
RGB: 200, 106, 64
C: 17%
M: 68%
Y: 83%
K: 4%

Gold Ochre 
Accent

Hex: #C19B32
RGB: 193, 155, 50
C: 25%
M: 36%
Y: 97%
K: 2%

Maya Blue
Accent

Hex: #5DA7D3
RGB: 94, 168, 211
C: 61%
M: 20%
Y: 5%
K: 0%

Lavender Gray 
Accent

Hex: #9C8EBF
RGB: 157, 143, 192
C: 40%
M: 44%
Y: 2%
K: 0%

Dusty peach
Accent

Hex: #D4AD89
RGB: 212, 173, 137
C: 17%
M: 31%
Y: 48%
K: 0%

Soft Butter Yellow
Accent

Hex: #E3D480
RGB: 227, 212, 129
C: 12%
M: 11%
Y: 60%
K: 0%

Brand Applications

The SEA DREAM visual identity should be applied consistently across all official communications and materials, including but not limited to:

  • Websites
    • project websites
    • project websites
    • landing pages
    • web portals
    • digital platforms
  • Presentations
    • PowerPoint presentations
    • webinars
    • conference presentations
    • training materials
    • briefing decks
  • Printed Materials
    • reports
    • brochures
    • fact sheets
    • posters
    • banners
    • publications
    • stationery
    • other printed documents
  • Promotional Content
    • social media graphics
    • campaign and dissemination materials
    • event collateral
    • videos
    • marketing materials.

All applications must comply with the logo usage, colour palette, and typography outlined in these guidelines.

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